Behind this little name lies an unabashed obsession: perfecting the “smash”—that steak flattened during cooking, whose edges caramelize to the point of ecstasy.

But what sets Pebble apart in the fast-food jungle is that attention to detail you only find in those who truly love doing things right. Here, every ingredient has its own story: the bun is artisanal, baked to a golden brown every morning in Annecy by a partner baker. The meat? 100% Aubrac beef from the Aveyron region, ground on-site every day with love and care. The pickles? Homemade, of course. And the sauces? They’re a secret, but we guarantee they’ll have you coming back for more.

And since taste knows no boundaries, Pebble has something for everyone: an organic vegetarian steak, a gluten-free bun… Everyone is invited to the table—no exceptions.

What about the atmosphere? It’s a sleek, lively, and simply cool spot. A place that makes you want to linger, chat, and order “just one last” burger before heading home. Because at Pebble, you don’t just eat a smash burger. You experience a little moment of happiness on a bun.